Portfolio
Managing the social media of the Alpe d’Huez festival of fantasy webseries
The Alpe d’Huez festival of fantasy webseries is a fictional festival of fantasy and science fiction audiovisual productions. This event aims to promote the creations of different directors. In addition, it seeks to facilitate their dissemination on the web and increase their notoriety.
This project has two goals: firstly to imagine a community around this festival and secondly to manage its social networks.
Skills developed :
- Dealing with bad buzz
- Maximising the reach of branded content
- Creating brand visuals while respecting a graphic charter
- Creating a page in accordance with the good practices of the concerned social network
- Animating a community with a brand speech
Managing the communication of a crowdfunding campaign for the association l’Ecole du Chat de l’Aube
This project carried out a crowdfunding operation for an association of my choice. I then had to lead the campaign on social networks.
The Ecole du Chat de l’Aube is an association based in the department of Aube. They take in sick and abandoned cats to offer them for adoption. They, in addition to donations and subscriptions, sell toys, clothes and books. The collected sums thus supply the treasury of the association. However, the COVID-19 crisis disrupted the smooth running of these sales. The money was therefore running out. The crowdfunding campaign has enabled the association to pursue its missions.
Skills developed :
- Communicating community feedback effectively
- Launching an email campaign
Developing the notoriety and traffic of the Hôtel du Louvre website
The Hôtel du Louvre, a 5-star hotel establishment in Paris, wishes to increase its notoriety. Also this notoriety would allow it to acquire more customers, especially on an international scale. To make it possible, an audit of the website and online presence in addition to a marketing plan had to be carried out.
Skills developed :
- Qualifying an audience to identify and coordinate influencers
- Developing a natural referencing strategy
- Creating and optimizing paid advertising campaigns on social networks
Organising the interview of an influencer
Carried out with a team of 4 students, this project aimed to organize and broadcast live the interview of an influencer. He then had to talk about his job, his online activities and his experience with his followers.
Skills developed :
- Broadcasting an event in real time
- Organising an event to unite and expand a community
Elaborating the social media strategy of the Korean restaurant brand Jules et Shim
The Korean restaurant Jules et Shim, based in Paris, has four establishments in Paris. Moreover its team works with delivery platforms. The brand would like, in this way, to spread at the national level. A social media strategy must therefore be developed and applied to different communication channels.
Skills developed :
- Developing a multi-channel strategy adapted to objectives, targets and a defined budget
- Conducting a comparative analysis of the competition
- Translating strategic objectives into an action plan
- Defining specific, measurable, actionable, realistic and time-bound objectives
Conducting the audit of the influence strategy of a brand
Working for a company or a brand means monitoring its reputation and guaranteeing its influence. This project concerns the brand of organic cosmetics Weleda. An audit reviews its online presence and e-reputation. Strategic and competitive intelligence also monitors the activities of competing brands.
Skills developed :
- Conducting an audit of an organization online reputation
- Setting up a strategic and competitive intelligence system
- Measuring the return on investment in social networks
- Creating a dashboard to measure brand notoriety across the web